Monday, May 26, 2008

Exposure to Media

Friday, Feb. 22, 2008
Activity:
Walked home from school
Media Encountered:
-saw an ad for Schneider's hotdog through Mac's convenient store window
-saw a lotto-649 ad stand in front of Mac's
-passed Big-Bee and saw ads for Dibs Ice Cream, slushies and lotto-649 through their store window
-saw 2 cars with "Great Glasses" written on the side

Activity:
Watched TV (CNN)
Media Encountered:
-saw ads for cialis, Acura, Aleve, Ditech, ActiveON, HeadON, RenewON

Activity:
Called a friend
Media Encountered:
-talked about the movie she was watching called "Vacancy"

Activity:
Watched TV (Nick)
Media Encountered:
-saw ads for Apple Jacks cereal, Proactive and saw the trailer for "College Roadtrip"

Sat., Feb. 23, 2008
Activity:
Watched TV (CHCH)
Media Encountered:
-saw ads for "Extra" gum, Windex and Pillsburry


Activity:
Checked my E-Mail
Media Encountered:
-saw several ads for Lavalife

Activity:
Went on MSN
Media Encountered:
-saw a picture of Angelina Jolie when "MSN Today" popped up

Sun., Feb. 24, 2008
Activity:
Glanced at the Stoney Creek News
Media Encountered:
-saw an ad for "Parks Furniture" sticking out of it

Activity:
Talked on the phone with a friend while watching TV
Media Encountered:
Talked about how friend's cousin has too mcuh time on her hands because she's 25 and still watches Disney shows like "Hannah Montana" and "The Suite LIfe of Zack and Cody"



After paying extra attention to my media exposure over the past 3 days, I have come to realize that there are so many different forms of media and we encounter them in almost any activity we engage in.

Whether I was walking home from school or or checking my e-mail, I was exposed to various media: ads on posters visible through store windows, ad stands and ads on web pages. We don't often stop and think about it, but media is really all around us. Even when I took a quick glance at the Stoney Creek News sitting on the dining table, what first popped out at me was not a news story but an ad for Park's Furniture sticking out of it. Through this I now realize that there's media in media.

What surprises me is that media is especially found in places where we'd never think to look if someone told us to look for media. For example, I encountered media both times that I talked on the phone with my friend. On Friday, we ended up talking about the movie that she was watching, called “Vacancy.” Then on Sunday we talked about how I was watching “Phil of the Future” as I talked to her and she told me about how her cousin has too much time on her hands because she's 25 and still watches shows like “Hannah Montana” and “The Suite Life of Zack and Cody.”Without even watching these shows and movie for myself at that moment, I was exposed to them by my friend.

I think we all get enough exposure to media without even turning on the computer or TV, which are two huge ways of interacting with media. For example, when I watched the news on CNN, not only was I interacting with the news about what was going on in the world, but I was being exposed to media just as much when I watched commercial after commercial during the break.

Being on the computer, mainly the Internet and MSN, we are all exposed to little bits of media everywhere. When I signed into my e-mail account on hotmail.com, one of the first things I noticed was big pictures of 2 people on a Lavalife ad. Then when I signed into MSN, “MSN Today” popped up. As I dragged my mouse over to close the window, I couldn't help but see a picture of Angelina Jolie with a headline talking about her. Now, you know you're being exposed to too much media when you're practically forced to look at it even when you don't really want to.


Unknown artist. “Media..” No date. Online image. Media. 15 June 2008.

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